# Profile Optimizer
Every invitation you send lands next to your profile. The person decides whether to accept by looking at your photo, your headline and, if you are lucky, the first two lines of your About section. **Profile Optimizer** reads that profile, scores it out of 100, writes better text for the parts that matter, and puts the approved changes back on LinkedIn for you.
Nothing is written to LinkedIn until you press a button and confirm it. The page never changes anything on its own.
It works on the LinkedIn account you currently have selected, so each account you have connected gets its own score and its own suggestions.
## Reading your profile
The first time you open the page it offers one button, **Read my LinkedIn profile**. That opens your own profile the same way a visitor would and collects your headline, your About section, your positions, your education, your skills, your recent posts, your photo and your banner.
Once it has that, **Analyze my profile** scores it and writes the suggestions. Both steps run in the background, so you can leave the page and come back.
Later on, two buttons sit at the top of the page. **Re-read profile** picks up anything you changed on LinkedIn yourself, and **Analyze again** rescores and rewrites from what is there now. A line under the title tells you when the profile was last read and last analyzed.
## The score
The score is out of 100 and it is the same calculation every time, so it moves only when your profile does. Each part has its own bar and its own plain notes about what is missing.
| What it looks at | Points |
| --- | --- |
| Profile photo | 10 |
| Headline | 20 |
| About section | 25 |
| Current role | 15 |
| Skills | 10 |
| Website and contact | 5 |
| Recent activity | 5 |
| Keyword coverage | 10 |
A headline is judged on more than length: a headline that is only your job title and your company scores lower than one that says who you help. The About section earns points for being there, for being long enough to be worth reading, for saying what you actually sell, and for ending with something for the reader to do. Recent activity means a post in the last 30 days, because a profile with no activity reads as abandoned.
**Keyword coverage** compares the words in your profile against the words your buyers use, taken from [your ICP](../leads/icp.md). The **Keywords** card lists them as chips: green ones are already somewhere in your profile, amber ones are not. If you have not set an ICP yet there is nothing to compare against and that part of the score stays at zero.
## The suggestions
Suggestions are written against what your agent knows about your business and against your ICP, so they talk about what you sell and use the words your buyers search for. If neither is filled in, the writing sticks to what your profile already says instead of inventing claims about your company.
You get three headline options, each with a note on why it was written that way and the keywords it carries. You get one rewrite of your About section in an editable box, so you can change the wording before it goes anywhere. You also get rewritten descriptions for the roles on your profile, skills worth adding, and ideas for what to feature.
Hover any suggestion and the LinkedIn preview above updates to show it. Press **Preview** on a suggestion to keep it on screen while you scroll up and read it properly.
## How it looks on LinkedIn
The preview is a mock of your LinkedIn top card, with a **Desktop** and a **Mobile** switch. It shows whatever you are currently trying on: the headline under your pointer, the About text you are editing, the photo you just picked.
It exists for the fold. A rewrite that reads beautifully in a text box often loses its best line to LinkedIn's "see more", and the preview is where you catch that before you publish it.
## Putting a change on LinkedIn
Sections you can apply from here carry an **Apply** button. Press it, confirm **Put this on LinkedIn?**, and the change is made on your profile. After writing it, SDRPilot opens your profile again and checks that LinkedIn really stored what was sent, so a change only counts as done once it has been read back.
A headline is capped at 220 characters and an About section at 2,600, which are LinkedIn's own limits. The counter under each suggestion turns red and tells you when an edit has run past it, and a suggestion that is too long cannot be applied until you shorten it. Blank lines between paragraphs in the About section are kept exactly as you wrote them.
Everything you have applied appears at the bottom of the page under **Changes you made**, newest first, with the old text next to the new text and a **Done**, **In progress** or **Failed** badge. If something failed, the reason is on the row.
## Your current role
The rewrite for your **current role**, the one your profile's intro names, can be applied too. Its card shows the job title and the new description in two boxes you can edit, with a counter for each: a title can be up to 100 characters and a description up to 2,000, which are LinkedIn's own limits. Press **Apply**, confirm **Update this role on LinkedIn?**, and SDRPilot changes the title and description of that role, then opens it again to check that LinkedIn stored what was sent. Only what you changed is sent, the company and the dates stay as they are, and nothing is posted to your network.
Only the current role can be written from here. A rewrite for an earlier role still comes with a **Copy** button, and SDRPilot never adds or removes a role.
## Photo and banner
The **Photo and banner** card shows what is on LinkedIn today. **Choose image** takes a PNG, JPEG or WEBP file up to 5 MB from your computer and opens a cropper where you move and zoom until the right part is inside the frame. A profile photo is saved as a square and looks sharpest from 400 by 400 pixels upwards; a banner is saved at 1584 by 396.
**Reposition photo** and **Reposition banner** work on the image that is already on LinkedIn, so you can reframe a photo that is cut off badly without going to find the original file.
The crop lands in the preview first. As with text, nothing reaches LinkedIn until you confirm **Put this on LinkedIn?**, and **Re-crop** lets you frame the same picture again.
## Profile details
The **Profile details** card covers the smaller fields that a brand new account usually has empty, and it tells you how many of them are still blank. Each row shows what your profile says today and a **Set** or **Change** button.
* **Location.** Pick a country or region, and optionally a city.
* **Industry.** Pick from what LinkedIn offers as you type.
* **Website.** Type an address such as yourcompany.com and choose what kind of link it is: Company, Personal, Blog, Portfolio, RSS or Other. The kind is what LinkedIn shows next to the link on your contact card, and it defaults to Company. Your website is saved to your contact info, which is where LinkedIn keeps it, and it goes into the first free slot, so a link you already have is never replaced.
* **Name** and **pronouns** are behind **Edit name and pronouns**, since they are not fields most people change. Pronouns can be set to She/Her, He/Him, They/Them or Not listed. Your current pronouns are not visible to SDRPilot, so this row always looks empty even when you have them set on LinkedIn.
### Your location and where you sign in from
Location is the one field with a safety question attached.
When your profile has no location yet, the country is filled in for you: the country your LinkedIn account signs in from, ready to save in one click. A profile whose country contradicts where the account signs in from is the kind of mismatch LinkedIn acts on, which is why the default is that country and not a guess.
If you deliberately pick a country that does not match, SDRPilot asks you to confirm before writing it. You can choose **Set it anyway** if you know what you are doing, or **Pick another**. Read [How SDRPilot Keeps Your Account Safe](../settings/safety.md) before you override it.
The city is optional and it is a second step. LinkedIn cannot always resolve a city, and when it cannot, SDRPilot says so and sets the country or region on its own rather than leaving the field half done. Your location is still set, just without the city.
## What you copy across yourself
Not every section can be written back yet. These come with a **Copy** button and the card says so:
* Descriptions for your earlier roles
* Skills
* Featured items and social proof
* Contact details other than your website
Copy the text, paste it into LinkedIn, then press **Re-read profile** so the score and the suggestions reflect what is now there.
## When a run stops
Reading your profile depends on LinkedIn answering. If a run stops part way, the page says the last run stopped early and offers **Try again**. Running it again is safe: nothing was written to your profile, and a fresh read simply replaces what was collected before.